Runway 2 Royalway

Kate kills-it in the pink version of this amazing Issa gown (shown in red on the runway).

As the long time favorite designer of Kate Middleton, Issa is very close to becoming a house-hold name.  Many are predicting that the future princess will be choosing Daniella Helayel, the founder of Issa, to design a custom wedding gown for the upcoming fairy-tale wedding.

The Brazilian designer’s first collection in 2001 was born out of a desire to please herself.  She was long looking for the perfect dress that was “glamorous and comfortable” and found her only chance to be sartorially satisfied would be to design her own.

The last decade has taken Helayel from simple beginnings to amazing collections shown/sold all over the world.

Click here to visit the ab-fab site for Issa design –  issalondon.com.