Some of Spring 2012’s Hottest Campaigns – Chanel, Dolce, Dsquared2 & MaxMara
Posted Jan 05, 2012
I’m definitely a Campaign-Snob. Give me an Epic fashion “Back-Story” and I’m hooked. Along with the “Runway-High” we all look forward to every Season, there is also the onslaught of Fall/Spring Add Campaigns that keep us “fashion-junkies” wanting more, more, more. And while the “Add-Game” has become a highly competitive arena, where designers try to get ahead of the trends and flex their creative muscle, it can also be a place where fashion can fall-flat. So keep those catalog-style commercial adds in the malls where they belong. I want innovative “Fashion-Art”, that which is made by the great fashion photographers of our time. Three such visionaries created some of the best campaigns of the year. Karl Lagerfeld brought his 40’s-inspired luxury Spring-Line to life, with these rich vintage-style images on the beaches in Cannes. Mert & Marcus made their magic with this amazingly modern add, layered with rich color/texture, for Dsquared2. And Giampaolo Sgura created a fashion style photo-book, with the flavor of authentic “vacation” shots for Dolce & Gabbana. These fashion-stories are so decadent in their detail, it’s gives these Spring 2012 Collections something truly unique that can live on in the mind of the viewer. Something that is far more reaching than your typical Add-Campaign. And with models like Saskia de Brauw, Natasha Poly and Joan Smalls you can hardly go wrong.