Ava Smith & Bette Franke in ‘Optical Allusions’ by Roe Ethridge, W Magazine
Posted Dec 29, 2012
Black & White and Read all Over…Roe Ethridge captures this of-the-moment trend in the edgy editorial, ‘Optical Allusions,’ for the January issue of W Magazine. Ava Smith & Bette Franke are walking works of art in a variety of looks inspired by the Pop movement of the 60’s. Updated Mod makeup mixed with the fashion-forward styling of Giovanna Battaglia, gives this story the ‘Retro-Modern’ look these eye-catching outfits require. Driven by our love for all things architectural, the structural significance of Spring’s obsession with black/white is part of a growing trend toward graphic styles. Long, lean lines satisfy our need for symmetry and control, while the aesthetic elements indulge our passion for visual stimulation. Bold and defiant, these looks are all about seizing the opportunity to stand out. Not for the sartorially shy, geometric patterns express a powerful woman, who isn’t afraid to show her strength. Citing inspiration from Marc Jacobs stunning collaboration with conceptual artist Dan Buren, Harriet Quick, lays out a compelling history of Opt Art’s influence on modern designers, at wmagazine.com.