Rosie Huntington-Whiteley stars in ‘Summer with Rosie’ by Guy Aroch for Muse Magazine #34 Summer 2013. The latest in a long line of artful editorials by this visionary photographer, his ability to turn what is the stuff of fluff for everyone else, into edgy works of fashion art is nothing less than remarkable. It’s what I’ve come to think of as The Aroch Way. Less an ideology than an approach, there’s a gutsiness and guile to the way he takes in his surroundings. I had almost given up on waiting for that one Summer story that would just knock me off my feet, and along comes the visual “musings” of Guy to fill my emptiness. Viewing his work is like watching a great art-house film. If you’re deep enough to get it, you feel instantly part of something special and unique. Raw, real and utterly authentic, every inch of his shots radiate with a kind of intellectual coolness that plays out in the purity of his imagery and the simplicity of his structure. There is something so powerful about allowing the subtleties of a story to unfold without the fashion overtaking the filmic aspect. A quality that may not be as celebrated as the high-octane effects of today’s photography, but when executed well, can take a series from average to excellent. And with like-minded artists that adhere to that same sense of cinema and scope, the results can be truly inspired. Taking Rosie from bare face beauty to gorgeously glittered, Ozzy Salvatierra serves stunning makeup that celebrates the 70′s styling of Joanne Blades without creating a scene. Working on pure instinct the collaboration on this cover-story is deceptively simply yet perfectly executed. A search for truth, with each new editorial Aroch shows there is no limit to his artful insight.