‘Be Witched’ by Mert Alas & Marcus Piggott for W Magazine, March 2015
Posted Feb 11, 2015
Lara Stone, Anja Rubik, Anna Ewers, Guinevere van Seenus, Jamie Bochert, Stella Lucia & Molly Bair cast a spell in ‘Be Witched’ by Mert Alas & Marcus Piggott for W. ‘In a Ghost World Succumb to the Thrills of the Sartorial Spirit.” The depth of this story doubles with editorial scenes that are worthy of filmic proportion. Each shot tells a Bewitching tale by weaving together wicked details. Stylist, Edward Enningful, captures our imagination with plot points so exciting we forget we’re not watching moving pictures. High fashion floods the scenes by A.F. Vandevorst, Alberta Ferretti, Calvin Klein, Chanel, Chloé, Dolce & Gabbana, Gareth Pugh, Lanvin, Louis Vuitton, Marc Jacobs, Miu Miu, Prada, Vivienne Westwood. Hauntingly beautiful, art comes to life reflecting a pantheon of inner power. Masterful with makeup, Lucia Pieroni uses colors to capture raw emotion, like painting on a palate. From dark and scary to ethereal and out of this world, each concept is a piece of pure poetry. The features of the face are all but erased as no-brows takes this look to a whole new level. The art of the imagination explodes, in this definite statement on female empowerment. Hairstylist, Sam McKnight, delivers a coup de gras of coiffure with dews that defy decadence. True avant-garde art can turn any story into something that should be shown on a silver screen. Reminding us that movie magic is less about securing a scene than it is capturing a “perfect” moment. Set Designed by David James White.