The Streets of Paris Transform into a Fashion Art in “Mon Amour Paris” by Mario Sorrenti
Posted Aug 04, 2012
Mario Sorrenti & Emmanuelle Alt send out a fashion love letter, ‘Paris Mon Amour,’ in the August issue of Vogue Paris. Shot on the frenetic streets of France, we follow Aymeline Valade, Clément Chabernaud, Isabeli Fontana, Arizona Muse, Suvi Koponen, Doutzen Kroes, Kati Nescher, Anaïs Mali, Nadja Bender and Lou Doilloneach as they make their way through the city streets, on an adrenaline filled adventure. Looking like a moving gallery, the pace of this layout infuses a fresh sense of eclectic styling into the upcoming trends, with a blast of high-octane energy. Taking a more artistic approach to the elements of design, we see a strong avant-garde influence, and a variety of pop-culture references including, 70’s ‘Helmut Newton’ and 80’s “Pop-Art.” From the androgynous to the femme-fatale, and everything in between – a variety of looks from these eras will be playing a large role in the fashion landscape for Fall. Lending itself to the Noir quality of this “fashion film,” the cinematic scope of the story takes on a dramatic feel, in the bold commitment to forward style. Within each frame a captivating tale unfolds, transporting us to another place & time. The sheer volume of creativity & innovation within this editorial is stunning. In each action we see the motivation to create magic. And inside these “digital walls” we see the proof that the Art of Fashion is as influential as ever.