Greg Lotus ‘The Sun Care ABC’ for Vogue Italia

Summer goes high style in ‘The Sun Care ABC’ by Greg Lotus for the May 2013 issue of Vogue Italia. Having a serious aversion to the typical bounce on the beach swimsuit layout, I find myself staying clear of the standard, seasonal editorial fare. Don’t get me wrong, I don’t mind a little skin, I just like mine served up with a healthy dose of avant-garde artistry. Delightfully modern with a vibrant, vintage twist, Ann Shore’s spectacular styling takes us back to a time when bathing costumes were the order of the day and considered an important opportunity to flex your fashion muscle.  Bold-beauty topped with an eclectic mix of eccentric adornments, these creative cloche style caps are meant to mimic the magnificent millinery wear of the 1920’s. A decade committed to the decorative aspects of all design, Lotus captures this era of decadence in his exciting approach to hot weather haute couture.

Greg Lotus Sun Care ABC's Vogue Italia Beauty 1

Greg Lotus Sun Care ABC's Vogue Italia Beauty 3

vogue italia beauty

Greg Lotus Sun Care ABC's Vogue Italia Beauty 2